Does advertising influence people?
In Spain, like in a lot of countries, there are many advertisements on TV. Most people think that there are too many advertisements during a film, so they look for alternative ways to watch films, in YouTube, downloading illegally from Internet... However, are these adverts influencing us?
On the one hand, we have channels in Spain, like “Antena 3”, where we can have seven minutes advertising a product. This fact says that they have an influence on people, but the reality is that we don’t usually pay attention to them, and we change the channel. Moreover, the advertisements are usually repeated, so at last we can hate them.
On the other hand, we have other channels in Spain, like “La 1”, where there are no adverts during the film. Instead of this, they advertise their own programmes. Anyway, I’m not saying that all the advertisements are bad, there are some of them that are good and influence in our lifestyle, like the adverts of Coke.
All in all, I think people are looking for other ways to watch films without adverts. It’s for this reason that TV should improve in this aspect, because adverts can influence in our lifestyle, but if we don’t watch films on TV, they won’t affect us.