Example of report: Television and internet advertising.

Sample Report

Introduction

The aim of this report is to outline the positive and negative features of two different forms of advertising in Spain, television advertising and Internet advertising. It will also consider the effectiveness of these methods and make recommendations for improvements.

Television advertising

This traditional type of adverting is still one of the most used forms of advertising by publicists in Spain. Furthermore, it usually fills gaps between television programmes and, especially in the case of private televisions, advertising aids networks to be financed.

Unfortunately, TV networks usually put these advertisements in the middle of a film, breaking the plot of itself. Moreover, these advertisements are often very long (around seven minutes), numerous and repetitive, which can sometimes be a little irritating for the viewer.

Internet advertising

As advertising on television, Internet advertising is also one of the most preferred ways of advertising by publicists, which, unlike television a, is increasing more and more. Besides, its advertisements cost less to be produced and they are shorter than on TV, as for instance, the advertisements on YouTube which can be sometimes omitted.

However, this type of advertising also has problems. One of its main issues is the competitive market. It usually depends on the product or the video, but sometimes they can be incredibly expensive. Another important issue is that having such a huge variety of advertisements, it may mean that sometimes they do not reach to their target audience.

Recommendations

To discourage these types of problems, I would recommend reducing the amount of advertisements on TV and making them more different and innovative to attire again the attention of the viewers. Additionally, on the Internet I would suggest controlling the type of video they want use in advertising and, in this way, regulate the competition between the publicists.